The company called SEPURA Home has developed what it says is the first sustainable food waste separation device in the world. Installed under your sink (in place of a garbage disposal), it collects all solid matter in a sealed-odorless container while allowing liquids to flow down the drain like normal. With a premium design and an “ergonomic user experience,” SEPURA uses proprietary technology to divert food waste put in the sink from landfills and drain systems into curbside compost receptacles or yard composting.
“SEPURA represents a significant step forward in sustainable living. With its advanced technology and user-friendly design, SEPURA offers a simple and effective way to minimize waste and promote a cleaner, healthier environment,” said Victor Nicolov, co-founder and CEO of SEPURA. “We are excited to bring consumers the sustainable solution they are seeking and work to improve how food waste impacts the environment moving forward.”
With over 3 billion tons of food waste generated each year globally, the need for sustainable waste management solutions has become increasingly urgent. In response, many cities across North America have imposed garbage disposal bans, while several states have made at-home organic waste separation mandatory. This regulatory and consumer shift away from traditional garbage disposals presents a significant opportunity for SEPURA to offer a more sustainable alternative.
By reducing the amount of food waste sent to landfills and converting it into nutrient-rich compost, SEPURA is poised to capitalize on the regulatory and consumer shifts away from garbage disposals and towards a sustainable alternative.
For its effort, the company won the Kickstarter Grand Prize at KBIS 2023, and its product will be available for direct purchase by Summer 2023.
In April 2023, the company raised a $3.7M seed round led by premium kitchen water place brand BLANCO. The proceeds of that funding will go toward rapidly scaling the North American market for SEPURA’s waste-separating device “at the velocity consumers are demanding.”
At the time of the funding announcement, BLANCO’s CEO Frank Gfrörer said that they [BLANCO] believe that SEPURA’s technology represents a “substantial advancement in the field of food waste disposal” and that the solution provides the right answer to a “pressing issue of our time.”
It is said that most of us learn by example. To that end, we could envision savvy local governments procuring SEPURA devices and placing them across their buildings — showing their community how they are directly involved in garbage disposal. Additionally, local officials could also contact SEPURA to help them reach more residents, who in turn would collectively help tackle the waste issue problem.
SEPURA Home has created a compelling product that will likely be a smashing success once it hits the market in Summer of 2023. Your company may want to be a part of that success and could contact SEPURA to explore the option of bringing their devices to the areas you serve. Beyond individuals, potential customers also include local governments and businesses, and just about anyone else looking to help tackle the huge food waste issue. Sounds like an opportunity to me, don't you agree?